Neova

Building upon a history of innovations since 1986, Neova was the first clinical skin care company to bring real innovation to the photoaging category by introducing proven Copper Peptide Complex technology products. Making the association between DNA damage and premature skin aging, Neova now introduces complete, continuous, and optimized correction by combining DNA and Copper Peptide Complex technologies. These award winning, skin care formulas target photodamaged skin, help to visibly repair it, and revolutionize the way you care for your skin.

Neova products defend against DNA damage with the newest therapies and most powerful delivery systems available. Activation of the skin's DNA repair process is delivered through liposome-encapsulated DNA repair enzymes to the epidermis, the site of the DNA damage. Additionally, Copper Peptide Complex, a protective delivery system that allows the body to recognize and accept copper into the cells, restores the skin's ability to repair itself.

Remember, photodamage is real damage to your skin, but it CAN be repaired! Neova products offer the most advanced and powerful therapeutic intervention for UV-induced DNA damage, which if left unchecked appears as severe skin aging, and also predisposes some forms of skin cancer.

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Why is copper important for healthy skin?

As skin ages, it becomes thin, and lines and wrinkles develop as our bodies become slower to produce collagen, elastin, and glycosaminoglycans (GAGs). Exposure to free radicals from the sun and other environmental factors contribute to the aging process. As a result, age spots appears and skin becomes dull and lifeless as cell renewal slows and the skin's ability to retain moisture is diminished.

Scientific studies have clearly demonstrated that copper plays a fundamental role in skin health by helping restore the skin's ability to repair itself. Copper also plays an antioxidative role in the body and is important to the production of glcosaminoglycans (GAGs). In addition, copper dependent enzymes increase the benefits of the natural tissue building process.

What about other products that use copper?

Other products claiming to contain copper peptides typically are comprised of copper salts mixed with random peptides, not specific complexed copper peptides. Copper salts are generally irritating and not easily utilized by the body.

What makes the Neova Copper Peptide Complex Delivery System unique?

Since copper isn't readily available in the skin or the foods we eat, Procyte (the parent company of Neova) developed patented delivery systems, known as GHK and AHK Copper Peptide complex. These unique delivery systems utilize the same protective amino acid transport system for copper that the body uses. The complexed peptide wraps around and protects the copper, allowing the body to recognize and accept copper into the cells.

Recent independent studies demonstrated that the activity of topical copper is dependent on the complexed GHK tri-peptide delivery of copper. The combination of non-complexed copper and random amino acids did not demonstrate the same results.

What is DNA Repair Technology, and why should I care about this?

You know your body is constructed of a countless number of cells, with their own unique functions and abilities. What is used to construct those cells? DNA, of course! Every day, your skin is attacked by UV-induced stresses, which can cause damage to skin cells, right down to their DNA. The first line of defense against the damaging effects of the sun is with melanin, which reflects or absorbs UV light and prevents damaging UV rays from striking the DNA in the cell nucleus. When a failure of that mechanism occurs, UV photons produce a chemical in the DNA bases that actually alters the genetic code! Alterations to those genes can interrupt or destroy the repair process.

Neova DNA Repair products include cutting-edge technology to address DNA damage by activating the skin's natural recovery process after damage has occurred, but before the sequelae such as erythema and skin cancer appear. Modern sunscreen products frequently combine UV filters with one or more antioxidants, which provide a degree of secondary photo-protection against oxygen radicals.

However, the newest and most powerful therapy is an activation of the DNA repair process, delivered through Neova's Liposome Delivery System, to send liposome-encapsulated DNA directly into the epidermis, at the heart of the DNA damage. This direct delivery system brings in functional DNA that jump starts the repair process that is essential to your skin's recovery!

Through products that deliver the benefits of Copper Peptide Complex and DNA Repair Technology, Neova changes skin care. Again.